Training for Farmers

Webinar: Creating a Strong Brand for Your Farm

Media:

  • Video

Marketing can help you decide what to grow or produce, choose where and how you want to sell it, differentiate yourself from other farmers, and make effective use of social media and other marketing tools. Learn the basics to doing your own marketing or supervising someone else. This series of 4 webinars is designed as a complete marketing class, but you can view each one as a stand alone course. 

Webinar 3: Creating a Strong Brand for Your Farm
Your farm brand consists of everything that you offer, say, or do, from the quality of your produce or meat to the color of your logo to the way you greet your customers. This session will explain how to creating a clear, consistent, and compelling brand that can help people remember your farm, build customer loyalty, and increase sales.

About the Instructor:
Myrna Greenfield, founder and “Top Egg” at Good Egg Marketing, provides expert marketing for good food and good causes. Good Egg helps businesses increase sales and build customer loyalty through brand development, sales and marketing strategies, websites, and social media. Greenfield is a frequent speaker, trainer and workshop presenter. She holds an MBA from the Simmons School of Management and lives in Boston, Massachusetts.

Webinar recorded on June 13, 2018.

Webinar: Creating a Farm Marketing Plan to Achieve Your Sales Goals

Media:

  • Video

Marketing can help you decide what to grow or produce, choose where and how you want to sell it, differentiate yourself from other farmers, and make effective use of social media and other marketing tools. Learn the basics to doing your own marketing or supervising someone else. This series of 4 webinars is designed as a complete marketing class, but you can view each one as a stand alone course. 

Webinar 2: Create a Farm Marketing Plan to Achieve Your Sales Goals
Learn how to create a simple marketing plan that will help you reach your sales goals. We’ll review product, pricing, and distribution options and discuss the design, promotion, and people you’ll need to implement your plan.

About the Instructor:
Myrna Greenfield, founder and “Top Egg” at Good Egg Marketing, provides expert marketing for good food and good causes. Good Egg helps businesses increase sales and build customer loyalty through brand development, sales and marketing strategies, websites, and social media. Greenfield is a frequent speaker, trainer and workshop presenter. She holds an MBA from the Simmons School of Management and lives in Boston, Massachusetts.

Webinar recorded on June 6, 2018.

Webinar: Use Market Research to Guide Farm Business Decisions

Media:

  • Video

Marketing can help you decide what to grow or produce, choose where and how you want to sell it, differentiate yourself from other farmers, and make effective use of social media and other marketing tools. Learn the basics of doing your own marketing or supervising someone else. This series of 4 webinars is designed as a complete marketing class, but you can view each one as a stand alone course. 

Webinar 1: Use Market Research to Guide Farm Business Decisions

If you want to grow your business, you need to sell more to your existing customers, sell to new customers, and/or expand the number of products or services you offer. Market research can help you generate new ideas and choose the best options. This session will show you how to use basic market research to assess market trends, understand your current or potential customers, and decide what products, prices and channels make sense for your farm. 

About the Instructor:

Myrna Greenfield, founder and “Top Egg” at Good Egg Marketing, provides expert marketing for good food and good causes. Good Egg helps businesses increase sales and build customer loyalty through brand development, sales and marketing strategies, websites, and social media. Greenfield is a frequent speaker, trainer and workshop presenter. She holds and MBA from the Simmons School of Management and lives in Boston, Massachusetts. 

Webinar recorded on May 30, 2018. 

Niche Poultry Enterprises in New England

Media:

  • Digital Download

This guide describes the most important challenges for profitable niche poultry enterprises in New England and some ways that producers have overcome those challenges. Through interviews and direct farm research, New Entry worked with several small-scale poultry growers to track best practices and build enterprise budgets for alternative poultry enterprises in New England. For purposes of this guide, the focus is primarily on two chicken enterprises: laying hens, with fresh eggs as the primary product; and broilers, with whole roasting birds as the primary product.

Ag Apprenticeship Toolkit

Developed by the Ag Apprenticeship Learning Network, this toolkit is a comprehensive guide to establishing or improving an agricultural apprenticeship on your farm or ranch. This resouces includes tools, suggestions, and external links to supplementary resources. 

Rogue Farm Corps On-Farm Evaluation

Allows both the apprentice and mentor to evaluate apprentice progress in various domains on a 5 point scale. There is also a section for comments to be completed by the mentor.

Internships in Sustainable Farming: A Handbook for Farmers

A handbook developed by NOFA_NY for farmers interested in sustainable farming internships. The toolkit discusses the role of a farmer as a teacher and whether or not they are a good fit. Chapters detail designing an internship program and the selection process and provide overviews of living arrangements, how to provide a high-quality learning experience, and applicable labor regulations.

Unity College-MOFGA Partnership: Internship and 3 Credits

Describes the partnership between Unity College and Maine Organic Farmers and Gardeners Associatoin - allowing apprentices working with MOFGA to earn academic credit. Certain academic coursework must be completed alongside the apprenticeship hours.

Farm Task Signup

Media:

  • Digital Download

When “everyone” is responsible for tasks, often no one ends up doing them. We created these sign-up sheets for farmers to take individual responsibility for doing jobs around the farm and to have public (group) accountability. Farmers sign-up for tasks ahead of time (especially for time sensitive tasks such as watering). Introducing these tasks sheets and teaching farmers to use them will help ensure their use. This structure of using task sheets may have success if introduced at an early stage of the program.

Making the Most of a Hoophouse

Media:

  • Digital Download

This presentation was developed for a non-refugee audience but the content can be adapted. The main objective of the presentation is for growers to understand that some crops are better suited to hoop-houses than others, based on seasonality and spacing. Growers will think about which crops to put inside the hoop-house, which I like to call the “high rent district,” and which to plant outdoors, for the greatest sales potential over the course of the season. Farmers will understand the concept of degree days and that both temperature and day length affect plant growth. Finally, an overview of marketing options is presented, so that farmers can begin to think about this before learning more in-depth marketing information in future presentations.

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