Business Planning

Crop Insurance 2: Introduction to Whole Farm Revenue Protection

Media:

  • Digital Download

Participants will review costs and benefits of WFRP crop insurance and learn about eligibility, the application process, required farming practices and record keeping. They will be advised on where to find assistance with accessing information about WFRP, decision making, program application, compliance, and, when appropriate, collecting payments. Trainers may need to begin by reviewing what was learned about Whole Farm Revenue Protection (WFRP), from Module 1: Introduction to Crop Insurance. This teaching resource was developed by Linda Seyler of Global Garden Refugee Training Farm in Chicago, in partnership with the Institute for Social and Economic Development (ISED Solutions).

11.15.18 // 2:00pm to 4:00pm

Explore Farming for Veterans

If you are at the very beginning of exploring farm business ownership, Explore Farming is for you! This is a free two hour workshop with presentations and in-class activities designed to help you identify what actions you will need to take towards farm business ownership.

10.10.18 // 5:00pm to 7:00pm

Explore Farming

If you are at the very beginning of exploring farm business ownership, Explore Farming is for you! This is a free two hour workshop with presentations and in-class activities designed to help you identify what actions you will need to take towards farm business ownership.

10.16.18 // 6:00pm to 2.26.19 // 9:00pm

Farm Business Planning Course

If you are ready to start or expand your farm business, the Farm Business Planning Course is for you. In this course you will learn how to create a mission and vision for your business, develop a budget and a plan to fund your business, create a marketing plan for your business, set goals and create a timeline for your farm business to grow or expand, and weave those elements together into a cohesive business plan.

Webinar: Building Online Engagement to Market Your Farm

Media:

  • Video

Marketing can help you decide what to grow or produce, choose where and how you want to sell it, differentiate yourself from other farmers, and make effective use of social media and other marketing tools. Learn the basics to doing your own marketing or supervising someone else. This series of 4 webinars is designed as a complete marketing class, but you can view each one as a stand alone course.

Webinar 4: Building Online Engagement to Market Your Farm
Websites, social media, email, and other types of digital marketing are great tools, but they can also be a huge waste of time. This session will cover basic dos and don’ts of websites, tips for getting found on the web through search engine optimization and online directories, and making the most of email and social media marketing.

About the Instructor:
Myrna Greenfield, founder and “Top Egg” at Good Egg Marketing, provides expert marketing for good food and good causes. Good Egg helps businesses increase sales and build customer loyalty through brand development, sales and marketing strategies, websites, and social media. Greenfield is a frequent speaker, trainer and workshop presenter. She holds an MBA from the Simmons School of Management and lives in Boston, Massachusetts.

Webinar recorded on June 20, 2018. 

Webinar: Creating a Strong Brand for Your Farm

Media:

  • Video

Marketing can help you decide what to grow or produce, choose where and how you want to sell it, differentiate yourself from other farmers, and make effective use of social media and other marketing tools. Learn the basics to doing your own marketing or supervising someone else. This series of 4 webinars is designed as a complete marketing class, but you can view each one as a stand alone course. 

Webinar 3: Creating a Strong Brand for Your Farm
Your farm brand consists of everything that you offer, say, or do, from the quality of your produce or meat to the color of your logo to the way you greet your customers. This session will explain how to creating a clear, consistent, and compelling brand that can help people remember your farm, build customer loyalty, and increase sales.

About the Instructor:
Myrna Greenfield, founder and “Top Egg” at Good Egg Marketing, provides expert marketing for good food and good causes. Good Egg helps businesses increase sales and build customer loyalty through brand development, sales and marketing strategies, websites, and social media. Greenfield is a frequent speaker, trainer and workshop presenter. She holds an MBA from the Simmons School of Management and lives in Boston, Massachusetts.

Webinar recorded on June 13, 2018.

Webinar: Creating a Farm Marketing Plan to Achieve Your Sales Goals

Media:

  • Video

Marketing can help you decide what to grow or produce, choose where and how you want to sell it, differentiate yourself from other farmers, and make effective use of social media and other marketing tools. Learn the basics to doing your own marketing or supervising someone else. This series of 4 webinars is designed as a complete marketing class, but you can view each one as a stand alone course. 

Webinar 2: Create a Farm Marketing Plan to Achieve Your Sales Goals
Learn how to create a simple marketing plan that will help you reach your sales goals. We’ll review product, pricing, and distribution options and discuss the design, promotion, and people you’ll need to implement your plan.

About the Instructor:
Myrna Greenfield, founder and “Top Egg” at Good Egg Marketing, provides expert marketing for good food and good causes. Good Egg helps businesses increase sales and build customer loyalty through brand development, sales and marketing strategies, websites, and social media. Greenfield is a frequent speaker, trainer and workshop presenter. She holds an MBA from the Simmons School of Management and lives in Boston, Massachusetts.

Webinar recorded on June 6, 2018.

Webinar: Use Market Research to Guide Farm Business Decisions

Media:

  • Video

Marketing can help you decide what to grow or produce, choose where and how you want to sell it, differentiate yourself from other farmers, and make effective use of social media and other marketing tools. Learn the basics of doing your own marketing or supervising someone else. This series of 4 webinars is designed as a complete marketing class, but you can view each one as a stand alone course. 

Webinar 1: Use Market Research to Guide Farm Business Decisions

If you want to grow your business, you need to sell more to your existing customers, sell to new customers, and/or expand the number of products or services you offer. Market research can help you generate new ideas and choose the best options. This session will show you how to use basic market research to assess market trends, understand your current or potential customers, and decide what products, prices and channels make sense for your farm. 

About the Instructor:

Myrna Greenfield, founder and “Top Egg” at Good Egg Marketing, provides expert marketing for good food and good causes. Good Egg helps businesses increase sales and build customer loyalty through brand development, sales and marketing strategies, websites, and social media. Greenfield is a frequent speaker, trainer and workshop presenter. She holds and MBA from the Simmons School of Management and lives in Boston, Massachusetts. 

Webinar recorded on May 30, 2018. 

Recent MEGA recipient, Steve Murray, from Heart Beets Farm in Berkley, MA

3.19.18 // Allison Koch- TerraCorps Service Member & Community Engagement Coordinator

MEGA Grant Program Supports Local Farmers

Have you ever felt like a donation or grant would help your farm move in the right direction? The Matching Enterprise Grants for Agriculture (MEGA) program provides up to $10,000 in grant money to new farmers! New Entry TerraCorps service member Allie Koch spoke with Steve Murray of Heart Beets Farm about his experience with the grant and his tips for new applicants.

Income and Expense Tool

Media:

  • Digital Download

This guide will help you use the ‘Income and Expenses Tool’ with farmers. The tool is an Excel spreadsheet, intended to be used one-on-one with a farmer and a program staff person. This tool can be used after a farmer has completed at least one selling season, or it can be used to make an estimated budget for the upcoming year. This teaching resource was developed by Global Gardens in Boise, Idaho in partnership with the Institute for Social and Economic Development (ISED Solutions). Refugee farmer training programs across the country provided feedback on this lesson, which is now integrated throughout the guide.

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