In this lesson, farmers learn about what makes the CSA model different from other marketing options, what American customers like about a CSA, and how to use knowledge of different veggie-types to pack diverse CSA shares. This teaching resource was developed by New Roots for Refugees, Catholic Charities of NE KS in partnership with the Institute for Social and Economic Development (ISED Solutions). Refugee farmer training programs across the country provided feedback on this lesson, which is now integrated throughout the guide.
Marketing
Learning About CSA
Media:
- Digital Download
Vegetable Identification
Media:
- Digital Download
This tool is designed for beginning farmers who want to learn vegetables names in English. This lesson includes activities for farmers to identify vegetables by reading, writing, listening, and seeing photos.
Vegetable Groups and American Eating Habits
Media:
- Digital Download
This tool can be used in any setting where marketing is taught and where farmers would benefit from learning which vegetables are most familiar to most American-born customers. This tool can be incorporated into an existing lesson on marketing, used while CSA shares are being packed, while farmers are in production planning, or at market stands.
9.19.17 // 5:00pm to 7:00pm
Fieldtrip Workshop: Selling to Schools
Tour a diversified vegetable and livestock farm while learning from Farm Manager, Andrew Rodgers, how selling to local schools fits into his farm’s crop and marketing plans. Learn about the necessary steps that must be taken to sell wholesale and the challenges of selling to institutions. Simca Horwitz from Massachusetts Farm to School will also be there to help take you through the process of connecting with local schools, and to help you decide if it is a good fit for you and your farm.
8.19.17 // 11:30am to 1:00pm
CANCELLED: Fieldtrip Workshop: Selling at Farmers Markets
Come out to a highly successful farmers market to hear from Jeff Cole of Mass Farmers Markets speak about how to gear up to sell at farmers markets, including which permits are needed, food safety issues, fees and liability. You will also hear from Kate Canney of the The Neighborhood Farm. She will address how farmers markets fit into her farm’s overall marketing scheme, what equipment and how much time is needed, and how to best sell directly to customers.
7.8.17 // 10:00am to 12:00pm
Harvest and Post-Harvest Technique Field Workshop
Our Farm Manager John Short will be teaching a Field Workshop on harvesting and post-harvest strategies for the harvesting and care of safe, beautiful, and fresh vegetables and fruits. The workshop will focus on good harvesting techniques and maintaining food safety and preventing spoilage and loss both in the field and during storage.
Global Gardens CSA Reimbursement Policies
This document provides the policies for how the Global Gardens CSA program reimburses their farmers throughout the season, including what might happen in the instance of crop failure. Intermediate. Keywords: CSA
CSA Workshop Facilitation Guide
This guide helps facilitators teach a class about CSAs and how to find others to join a CSA. Beginner. Keywords: CSA
3-#1 Marketing and Sales Lesson Plan 2010
This lesson plan assists trainers in teaching new farmers marketing and sales skills including marketing options, marketing research, and applying marketing research to business plans.
Training Pre-Illiterate Refugee Farmers in Marketing Skills
Word document class outline for trainers to teachmarketing skills to pre-literate refugees. Specifically designed for a pre-literate population, this class uses many interactive activities and games. Focuses on marketing at farmers markets. Easily adaptable to other literacy levels. All Regions. English Level: advanced. Farming Level: beginning. Literacy Level: advanced. Key words: marketing, farmers markets, ESOL teaching.
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